During this phase, our focus is on creating a functional design layout without incorporating any visual elements such as colors, fonts, images, or infographics. We also pay close attention to the placement of “call to action” (CTA) buttons, which are essential for guiding users along the desired conversion path and advancing them through the lead generation process. By doing so, we aim to ensure that you receive the necessary information from your website users, allowing you to enhance your business interactions with them.